Corrido of Duty
Activision

More than half a billion people in the world speak Spanish and videogames have never talked to them. Call of Duty’s most recent game has Mexican characters and a portion of the gameplay happens in Mexico. The perfect chance to connect with the Hispanic community, like never before. And music did it.

Mexico has a unique music genre: “El Corrido”. A popular music genre that tell stories of oppression, conflict, victories and fails between two sides. It was the most unexpected way to connect with our fans and enhance identity.

Call of Duty presents: Corrido of Duty.

The first song in history that glorifies the heroes of a video game.

For Call of Duty’s most recent launch, “Banda MS”, the most famous corrido band in Mexico joined the ranks by creating the “Corrido 141” a song that talks about teamwork no matter the language and it was included in-game.

People took it as their anthem. An action that revolutionized the world of gaming and turned upside down the narrative of this music genre for the first time. No more songs for villains, now we sing for heroes.
Never has a videogame embraced a country’s culture like this. Now when you think of Mexico, you’ll think of the good guys.

And instead of selling a video game, it connected a community, with a game.