Lock Their Safety!
Change the REF

In collaboration with Change the Ref, we launched a striking public awareness campaign, “Lock Their Safety,” focused on preventing accidental deaths of children due to unsecured and loaded firearms in their homes.

The statistics are alarming: between 2015 and 2022, unsecured firearms have resulted in more than a thousand accidental child deaths in the U.S. This campaign aims to turn these statistics into a personal and emotional story, encouraging viewers to support legislative change through the adoption of Ethan’s Law, which requires the safe storage of firearms at home.